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  • How Do I Make The Most of My Evergreen Content?

    What is Evergreen Content Anyway? Evergreen content helps reduce the amount of work spent recreating the wheel or constantly and allows you to build off the work you’ve already done instead of always starting over. Your ideal client will always need to be educated on who you are, your product and your personal approach, and that ideal client will never find you at the same time. Regardless of your business, I’m sure this leaves you thinking “How do I make the most of my evergreen content?” Let’s start working through ways to maximize the content you already have! Which of My Content is Evergreen? Evergreen content varies from business to…

  • How to know when it's time to hire help for your business

    When is it Time to Hire Help for My Business?

    I Think I Need Help! Do you go back and forth with where your time should be spent as a business owner? Do you consistently feel torn and as if certain tasks are being neglected because there just isn’t enough time? Have you ever asked yourself “when is it time to hire help for my business?” If you said yes to any of those questions, the answer is yes. Help is needed and it’s probably entirely overdue. You pay for everything in either time or money, and it’s your choice to decide how you spend each one. But What Do I Hire Out? Each business is extremely different and the…

  • Do I Need Google Analytics for My Business - Crystal J Chapman

    Do I Need Google Analytics For My Business?

    What is Google Analytics? Going into business can be overwhelming because there’s always something new to add to the list, always another service to buy, an opinion to be heard, etc. Sure, numbers are boring, yet you hear yourself asking “Do I need Google Analytics for my business?” The short answer is yes.┬áIn my opinion, there are 5 core reasons as to why you’d want Google Analytics. How Can Google Analytics Help My Business Grow? 1. Google Analytics is FREE. Yes, you read that correctly,it’s 100% Free and all you need is a gmail account in order to create your Google Analytics account. 2. It can sync up with almost…